Business Goals
A smarter ownership layer
Build a digital platform that encourages interaction, reduces effort, and feels tailored for every driver.
DISCOVER PROJECT
UX CASE STUDY
Ventra & Luxoro
A Seamless Digital Car Ownership Experience
JUNE 2024A digital car ownership platform — manage finances, track orders, and schedule maintenance in one place.
Key Responsibilities
- Led user interviews and UX research activities.
- Created flow models, personas, and competitive analysis.
- Designed end-to-end UI for key features.
- Collaborated with managers, stakeholders and developers.
Project Scope
PlatformsDesktop
Duration6 Months
Tools UsedFigma, Figjam, Excel and PPT
Identifying the Gaps - The Challenge
One ownership experience
Vehicle ownership is often fragmented. Users need one intuitive platform for finances, service and vehicle information.
Understanding the users
Different journeys, shared needs
We focused on first-time buyers and existing owners, each with distinct expectations and support needs.