Redesign Objective
Media Summary Dashboard
To track revenue, ad spend, ROAS, and contribution by channel.
DISCOVER PROJECT
UX CASE STUDY
GrowthOrbit by Aveline
Analytics that make decisions clearer.
JUNE 2024Redesigned analytics dashboards for a global beauty brand. Clear, insight-driven layouts for better decisions.
Key Responsibilities
- Led user interviews and UX research activities.
- Created flow models, personas, and competitive analysis.
- Designed end-to-end UI for key features.
- Collaborated with managers, stakeholders and developers.
Project Scope
PlatformsDesktop
Duration4.5 Months
Tools UsedFigma, Figjam, Excel and PPT
User Persona
Designed for insight
Managers need details and filters, while executives need summaries and clarity.
Pain Points of Internal Users (Before)
No KPI hierarchy
All metrics placed upfront without hierarchy, making it hard to prioritize.
Redesign Solution (After)
A clearer dashboard
Introduced clear KPI cards, charts and modular components that reveal the important story first.