Why GenAI in Banking (for Employees)
Boosts Productivity
GenAI can improve banking operations by up to 46% by 2030, especially in service, underwriting, and internal workflows.
DISCOVER PROJECT
UX CASE STUDY
DanoGPT
Empowering Frontline Banking Employees with GenAI
JUNE 2024An internal GenAI tool for banking staff. Speeds up query resolution with a smarter, conversational AI experience.
Key Responsibilities
- Led user interviews and UX research activities.
- Created flow models, personas, and competitive analysis.
- Designed end-to-end UI for key features.
- Collaborated with managers, stakeholders and developers.
Project Scope
PlatformsDesktop
Duration4.5 Months
Tools UsedFigma, Figjam, Excel and PPT
Identifying the Gaps - The Challenge
One unified assistant
Frontline employees faced delays and stress due to scattered systems, unclear policies, and high customer expectations.
Understanding the users
Human needs first
Through interviews, shadowing, and user observations, we identified three core personas and their unique goals.
Flow Model
Clarity from complexity
The flow model clarified frontline employees' job-to-be-done tasks and highlighted pain points.